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商品編號： 9-506-054 出版日期： 2006/06/16 作者姓名： Lal, Rajiv;Egawa, Masako;Toyama, Chisato 商品類別： Marketing 商品規格： 31p 再版日期： 2007/10/26 地域： Japan 產業： Apparel 個案年度： 2005 - 2005
商品敘述：
Takashimaya, the largest department store in Japan, was suffering from declining sales. CEO Koji Suzuki had succeeded in instituting changes to cut costs. However, Suzuki needed to come up with a strategy to increase sales, particularly in apparel, which comprised the largest segment. Describes in detail the company''s endeavors to develop its private brand in apparel.
涵蓋領域：
Merchandising;Restructuring;Sales strategy
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